Digital Account Strategist

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Digital Account Strategist

About the role:

WinnowPro seeks a Digital Account Strategist (Automotive Industry Focused) who will be responsible for planning, executing and monitoring the digital advertising outreach programs of our end clients - B2B and B2C (Focus Industry – Auto). You will be key to ensure that the digital marketing strategy is followed and is transparent between the marketing team, stakeholders (global marketing teams) and tech teams by using the appropriate communication channels. 

Requirements:

·  6-8 years of expertise in digital marketing (preferably in an agency) with 3+ years of experience in managing Auto Clients (experience with multiple Auto clients is a must)

·  Running ads on Google, Facebook-Instagram, LinkedIn and other digital mediums (A Google Ads certified individual would be preferred)

·  Hands-on with execution, reporting, optimization and tracking, with a focus on improving digital ad performance and ROAS

·  Setting up tracking and analytics of digital ad campaigns

·  A comprehensive understanding of Google Analytics, Google Search Console & CRM tools

·  Experience in running VIN specific ads, Dynamic Search ads, Dynamic Retargeting, Geo Fenced Ads, Native Ads across mediums is a must.

·  Ability to manage multiple ad accounts and strategies across varied industries

·  Knowledge of Email Marketing Programs and Email Service Providers

·  Knowledge of the affiliate space and how to execute an affiliate marketing strategy

·  Drive to keep yourself updated with the latest and best ad campaign strategies and technological advancements within the adtech and automotive space

·  Fast learner and able to function within tight deadlines

·  Fantastic communication skills (proficiency in English), ability to learn quickly

·  Bachelor’s degree is a must

Key Responsibilities:

·  Strategize and execute paid campaigns on different channels with an experiment-oriented mindset looking to discover new avenues of targeting and channels

·  Implement and improve digital advertising by utilizing quantitative skills required to analyze and optimize campaign performance

·  Provide data analysis and strategic insights to marketing team members on campaign changes required to increase lead generation, engagement levels, and other marketing goals

·  Overseeing and managing the overall budget for paid media

·  Collaborate with the different product marketing teams to ensure that personalized assets are created for the different target accounts which are engaging and enable conversion across the buying funnel.

·  Model and forecast results; conduct A/B tests and use a data-driven approach to refine and enhance outcomes to hit KPI targets 

·  Manage prospect/customer database and data quality maintenance via CRMs and report on last mile attribution

·  Generate weekly/monthly reporting of digital marketing KPIs

·  Keep up to date with the latest developments in web technologies, design, standards, and best practice


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