6 Effective Social Media Strategies for Car Dealerships
1. Add Value to Your Customer's Life With Social Media Content
Good social media content is obviously the most important aspect of your strategy. However, uploading a few posts here and there will not do the trick. You need to build your social media strategy around your customers' most often-asked questions, pain points, and factors that keep them from buying from you. If you develop your dealership's social media content around this idea while keeping their concerns and needs in mind, you will be able to gain their trust and build credibility on social media. Now, what do increased trust and credibility do? You get more leads. Simple!
2. Ask for Car Reviews and Testimonials
Good reviews show credibility, and sharing them on your social media is another excellent way to establish trust with your customers. Consumers today take reviews seriously. They will be confident in learning if they see positive reviews on your social media and other sites like Google and Yelp.
3. Do at least Five Things Everyday for Your Automotive Social Media
If you want to stay on top of your social media game, it is good to take some time every day to do at least five activities from the below-mentioned list that will add value to your platforms.
Here are some examples:
4. Create Effective Car Dealerships Videos and Posts to Drive Sales
Content is king for attracting followers on your social media platforms. Introducing yourself is one of the best ways to connect with your audience. Record a video that is short enough to introduce yourself and your dealership. You can also create videos addressing frequently asked questions of your customers and post them on social media by completing a specific FAQ section. Consumers are interested in video content these days, and you can make various kinds of videos to keep your audience engaged.
If you think you are stuck and are not getting the right ideas for your content, let us help you with a few:
These are just a few ideas. There are various ideas an automotive dealership can use related to their industry. Just remember to keep your videos crisp and to the point. Distribute these videos on your social media channels.
If your content adds value to a consumer's life, they will deem you reliable.
5. Join Groups as A Part of Social Media Marketing
Another good way of interacting with your customers is by joining Facebook and LinkedIn groups. You can share your knowledge on these groups, share engaging content from your blog and comment on what you think is relevant! Some of the best conversations happen on LinkedIn industry-specific groups.
Here are a few ideas for sharing in these groups:
6. Target Professionals On LinkedIn
If you want to target professionals, you can do that through LinkedIn. LinkedIn has proved to be as effective as Facebook or Twitter in producing quality leads for the automotive industry. If you want to reach top professionals and sell them your luxury-level cars, there is nothing better than LinkedIn. To begin with, you can contact an extensive network of people on Linkedin. You may also join a group and become an active part of conversations.
You can also create various ads on Linkedin with Facebook and Instagram. Some ads include sponsored mail ads, Mail Ads, Display ads, and Dynamic ads.
Keep your ad copy short and crisp to attract your user's attention. Make sure you use high-quality images. Depending on your budget, you can set the price based on CPC (cost per click) or CPM (cost per thousand) you desire to achieve. One LinkedIn hack is posting polls to create further engagement.
Additional Points to Consider for Your Social Media Post:
When done correctly, your social media pages will help you get an enormous amount of leads and appointments that will result in higher revenue. If you are still trying to figure out how to get started with the perfect social media plan, let us help you! Contact us today for a free no-obligation call!