Top 5 FREE Email Marketing Tools to Help Businesses Engage With Their Customers

Megan Thorp
October 14, 2020

Making a sale may be a win for your company, but it should never be the end of your relationship with a customer. In a world where consumer loyalty is waning, it’s crucial to find ways of engaging buyers pre- and post-sale.

And email marketing is an effective means of doing that. Email marketing campaigns enable brands to keep customers in the loop, notifying them of new products and sales. All of this increases the likelihood that they’ll purchase from you again.

Optimizing, personalizing, and automating your email marketing campaigns can go a long way in building long-term relationships with customers. Fortunately, there are free tools that can help your company do all of those things. But how do you know which to choose? Here are five of the most well-known email marketing tools and their benefits.


MailChimp is one of the most popular email marketing tools out there, and that’s because the platform offers many compelling benefits.

For one, its interface is easy to use and customizable depending on your company’s needs. It also enables brands to target specific audiences, arrange follow-up emails and email series, and identify inactive subscribers to re-engage.

All of these features are useful for brands trying to maintain customers and subscribers. Additionally, MailChimp presents in-depth analytics, allowing users to see what’s working and customize campaigns based on prior experience.


Like MailChimp, EmailOctopus offers a number of benefits, and its range of email marketing templates is among them.

In addition to that, the platform allows users to optimize their strategy by importing contact lists, targeting specific audiences, incorporating forms, and providing customized analytics.


One of HubSpot’s draws is giving users the ability to design visually appealing emails without hiring a designer. The platform’s drag-and-drop feature streamlines the design process and makes it so that anyone can create the layout they want.

HubSpot also allows brands to personalize email marketing by tailoring subject lines, attachments, and other aspects of the email to individual subscribers. Scheduling emails and measuring results is made fast and simple by HubSpot, and the platform puts effort into protecting subscriber data.

If your brand is hoping to cater to customers’ needs, HubSpot strives to enhance the recipient’s experience. That’s ultimately what your company is attempting to do, isn’t it?


Companies hoping to take advantage of automation with their email marketing should keep OmniSend on their radar.

This platform sets itself apart by enabling users to create automated workflows that send emails on autopilot. Once a company does this, they’ll be able to focus their attention elsewhere, knowing their emails are going out.

OmniSend also allows users to send messages via SMS and other channels alongside their emails. That’s a unique feature that gives companies more options, particularly if they’re looking to diversify their marketing.


SendinBlue offers similar benefits to its competitors, enabling users to design email templates from scratch, personalize content, and narrow the campaign’s reach.

The platform also emphasizes ensuring email marketing is done “intelligently.” The platform will help determine which send time will be best suited to your campaign, and it will aid users in finding the best messaging through A/B testing.

Choosing the Right Email Marketing Tool

When it comes to choosing the right email marketing tool for your company, you’ll want to consider what you’re getting from each platform.

If your brand is hoping to make its email campaigns more automatic, OmniSend might be the right choice. Alternatively, if your company wants to improve email layouts at little or no cost, HubSpot could be the answer.

As with any decision, it’s all about what your objectives are. Research each tool and determine which best suits your company’s goals. Then give it a try.

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